Skip to content
MyVinoDeal is now HERITERRA.Why HERITERRA?

The passion remains. The name tells more of our story.

For many years, MyVinoDeal has stood for special discoveries from Serbia. Today, we want to express even more clearly what matters to us: provenance, craftsmanship and the people behind our wines and spirits.

HERITERRA brings together heritage and terroir: living traditions and a distinctive sense of place. A new name for our story, not a farewell to what connects us.

Personal advice and careful selection remain our commitment.

The HERITERRA online shop continues to be operated by myvinodeal. Inh. Martinovic.

More about HERITERRA
Login Cart 0
HERITERRAHERITAGE. TERROIR. CHARACTER.
  • Wines

    By wine type

    All wines
    • Red wine
    • White wine
    • Rosé
    • Sparkling wine
    • Sweet wine

    Grape varieties

    • Prokupacindigenous
    • Tamjanikaindigenous
    • Grašacindigenous
    • Smederevkaindigenous
    • Cabernet Sauvignon
    • Merlot
    • Chardonnay
    • All grape varieties in the filter

    Regions & winemakers

    • Fruška Gora
    • Šumadija
    • Negotinska Krajina
    • Župa
    • Smederevo
    • Palić & Subotica
    • View regional map
  • Spirits

    Spirits

    All spirits
    • Rakija
    • Gin
    • Liqueurs
    • Brandy
    • Large formats & sets
  • Discover

    Curated

    • Discovery box & trophy winners
    • Gifts & sets
    • All products & search

    Provenance

    • Wineries on film
    • Our producers
    • Serbia, a land of wine
    • Journal & knowledge
    • About HERITERRA

    Something special

    • Magnums & large bottles
    • Award-winning wines
    • Wines to get you started
    • Current offers
  • Events & tastings

    Experience

    All events
    • Expovina Wine Ships 2026
    • Tastings in Zurich
    • Private tastings
  • Gastro / B2B
EN⌄
Contact 0
HERITERRAHERITAGE. TERROIR. CHARACTER.

Language

  • Wines
    • All wines
    • By wine type
      • Red wine
      • White wine
      • Rosé
      • Sparkling wine
      • Sweet wine
    • Grape varieties
      • Prokupacindigenous
      • Tamjanikaindigenous
      • Grašacindigenous
      • Smederevkaindigenous
      • Cabernet Sauvignon
      • Merlot
      • Chardonnay
      • All grape varieties in the filter
    • Regions & winemakers
      • Fruška Gora
      • Šumadija
      • Negotinska Krajina
      • Župa
      • Smederevo
      • Palić & Subotica
      • View regional map
  • Spirits
    • All spirits
    • Rakija
    • Gin
    • Liqueurs
    • Brandy
    • Large formats & sets
  • Discover
    • Curated
      • Discovery box & trophy winners
      • Gifts & sets
      • All products & search
    • Provenance
      • Wineries on film
      • Our producers
      • Serbia, a land of wine
      • Journal & knowledge
      • About HERITERRA
    • Something special
      • Magnums & large bottles
      • Award-winning wines
      • Wines to get you started
      • Current offers
  • Events & tastings
    • All events
    • Expovina Wine Ships 2026
    • Tastings in Zurich
    • Private tastings
  • Gastro / B2BFor restaurants & hotels →
  • Offers
  • All products & search
  • Shipping & service
  • About us
  • Cart
Contactinfo@heriterra.ch
Home/Privacy policy

Legal

Privacy policy

Legal noticeTerms & conditionsPrivacy
Contents
  1. Privacy information
  2. Data controller
  3. The data we process
  4. Shopify and the operation of our shop
  5. Orders, payments, shipping and accounting
  6. Cookies and your choices
  7. Google Analytics and Google Ads
  8. Customer reviews and Google customer feedback
  9. Instagram, videos and linked services
  10. Newsletter and communication
  11. Data processing abroad
  12. Retention and security
  13. Your rights
  14. Changes

Privacy information

Privacy information for the HERITERRA online shop operated by myvinodeal. Inh. Martinovic.

Data controller

The controller responsible for the data processing described here is myvinodeal. Inh. Martinovic, Obstbaumstrasse 6, 8953 Dietikon, Switzerland. You can reach us at info@heriterra.ch or +41 79 461 54 29.

HERITERRA is our brand identity. The contracting party and operator responsible for data protection currently remain myvinodeal. Inh. Martinovic.

The data we process

When you visit our shop, technical information is generated, such as your IP address, browser and device information, pages viewed and cookie preferences. When you place an order, use a customer account, contact us or register for an event, we process the contact, address, order and communication data you provide.

We use this data to operate and secure the shop, process orders and payments, deliver goods, provide customer service and fulfil our legal obligations. We process information relating to voluntary newsletter subscriptions and reviews for the purpose described in each case.

Shopify and the operation of our shop

Our online shop runs on the Shopify platform. For this purpose, Shopify processes technical usage data and the information required for the cart, orders, customer accounts and checkout, among other things. Depending on the Shopify features used, Shopify may also process data under its own privacy policies.

Information on data processing, the Shopify companies involved and privacy rights can be found in the Shopify Privacy Policy and the Consumer Privacy Policy.

Orders, payments, shipping and accounting

To fulfil your order, we share the necessary data with the payment, shipping and IT service providers involved. Available payment methods are shown at checkout. Processing by a payment provider you select is also subject to that provider’s privacy policy.

Order, invoice and contact data may also be used for our order administration and accounting. We process this information for no longer than is necessary for fulfilment, the protection of legitimate interests and statutory retention obligations.

Cookies and your choices

We use technically essential functions to operate the shop, for example for the cart, security and storing your privacy preferences. Optional analytics and marketing technologies may also be used.

You can consent to or reject the use of optional technologies through the cookie choices offered in the shop. You can withdraw your consent with effect for the future. If you have questions about your choices or withdrawing consent, you can reach us at info@heriterra.ch.

You can also manage cookies through your browser. Blocking technically necessary cookies may limit some shop functions.

Google Analytics and Google Ads

We use Google Analytics 4 to analyse shop usage and Google Ads to measure our advertising. Depending on your consent and the configuration used, information about devices and browsers, page views, cart actions, purchases and order values may be processed. This information helps us understand how visitors reach our shop and how the shopping process works.

Google services are also subject to Google’s Privacy Policy. The specific data processing depends on the features used and your privacy preferences.

Customer reviews and Google customer feedback

We use Judge.me for product reviews. When you submit a review, the review data you provide is processed through this service. In particular, the published display name, rating, review text and date may be publicly visible.

We may also display selected publicly posted Google reviews about MyVinoDeal. These statements relate to the company and the shopping experience, not automatically to a specific product. The origin of the displayed Google customer reviews is identified accordingly.

Further information can be found in the Judge.me Privacy Policy. Please send any concerns about a review displayed on our site to info@heriterra.ch.

Instagram, videos and linked services

Our shop may contain Instagram content, videos and links to other services. Embedded content may transmit technical data to the respective provider. The processing that takes place depends on the specific integration and the privacy options you have selected.

When you follow an external link, you leave our shop. Subsequent use is subject to the respective provider’s privacy policy.

Newsletter and communication

If you subscribe to our newsletter, we use the data you provide for this purpose to send the information you have requested. You can unsubscribe using the unsubscribe link in a newsletter message or by contacting info@heriterra.ch.

When you contact us, we use your information to handle your enquiry and related communication.

Data processing abroad

The processing of your data is not limited to Switzerland or the European Union. The providers we use and their subcontractors may also process data in other countries.

For people in Switzerland, Shopify identifies its Irish company, among others, and possible further processing in Canada and the USA. In this context, Shopify describes in particular binding corporate rules and, where applicable, standard contractual clauses for subcontractors. Further details are provided in the Shopify Privacy Policy and the Shopify Data Processing Addendum.

Other international providers, particularly Google, may also process data outside Switzerland. Details are set out in their respective privacy policies and the agreements applicable to the services used.

Retention and security

We retain personal data for as long as it is required for the stated purposes or retention is required by law. Where data is no longer needed and there are no reasons requiring its retention, it is deleted or anonymised.

We take technical and organisational measures to protect data. Data is transmitted in the shop over an encrypted HTTPS connection. Complete protection against all risks cannot be guaranteed in electronic communication.

Your rights

Under the applicable data protection law, you may request access to your data and its correction or deletion. Further rights, such as restriction of processing, data portability or objection, exist where the statutory requirements are met.

You may withdraw consent with effect for the future. Statutory retention obligations and other lawful grounds for processing remain reserved. You may also contact the competent data protection supervisory authority.

To exercise your rights or ask questions about data protection, please write to info@heriterra.ch. We may need to verify your identity to process a request.

Changes

We update this privacy information when our shop, our services or the relevant requirements change. The currently published version is available directly in our shop.

HERITERRA

HERITAGE. TERROIR. CHARACTER.

MyVinoDeal Inh. MartinovicObstbaumstrasse 6 · 8953 DietikonGet in touch+41 79 461 54 29

Shop

  • Wines
  • Spirits
  • Gifts & sets
  • All products

Discover

  • About HERITERRA
  • Serbia, a land of wine
  • Our producers
  • Events & tastings

Service

  • Contact
  • Hospitality & trade
  • Shipping, guarantee & help
  • Private tastings
  • Shipping & delivery
  • Guarantee & returns

Language

© 2026 HERITERRA
Legal noticeTerms & conditionsPrivacy

Alcoholic drinks are only available to those of legal drinking age. Please enjoy responsibly.

Your cart 0

Your cart is empty

Discover wines and spirits from Serbia.

Continue shopping

Choosing a selection results in a full page refresh.
  • Choosing a selection results in a full page refresh.
  • Opens in a new window.

AI wine adviser

Which wine suits your taste?